PARiTA is the leading software company helping organizations accelerate their diversity and inclusion progress through sophisticated analytics and tools. Our people analytics platform was one of the very first products of its kind, originating with our nonprofit sister organization, Parity.Org. After successfully incubating and beta testing our software within Parity.Org's vast network of corporate partners, we created PARiTA in 2023, to keep the platform on the leading-edge of quickly-evolving people measurement practices and standards.
About the butterfly
The metamorphosis from caterpillar to butterfly is a miraculous transformation. Genetic coding triggers this change from crawling to flying, and it's a thing of beauty. At PARiTA, we use coding to take the most basic of employee data and turn it into incredible insights that transform the way organizations think about their employees, their businesses, and the decisions they make to become more profitable. It’s a thing of beauty.
Founder & CEO
Cathrin is a healthcare executive turned startup and DEI expert. She founded Parity.Org, the leading impact organization increasing representation of women and people of color in organizational leadership. In 2021, she was named one of Business Insider's Top 100 People Transforming Business, specifically in the DEI category.
Ann Burgraff Rowell
Ann is a technology startup veteran with more than 20 years of experience in early-stage startups including Salesforce, NetGravity, DoubleClick, Gupshup, Satmetrix, Qlik, LexisNexis, Whiterabbit.ai, and others, driving growth thru effective go-to-market strategy, planning, and execution.
Co-Founder & CMO